Five “Extra” Special Print Techniques

Sometimes you need a little extra in your direct marketing projects. There are times when you need special techniques and processes. Here are five print techniques for when you need something to knock your audience’s socks off.

1. Add a white layer. Want your colors to pop? Use a three-layer process. Start with a white under-layer to make the colors pop. Then print CMYK over the top, and finish with a layer of clear.

2. Think beyond paper! Fabric, vinyl, or even wood can be used for a unique texture. If we can’t print it in-house, we can work with a specialty company.

3. Add texture. There are many ways to create texture on a printed piece. We can use specialty coatings, dimensional printing with transparent inks, and other techniques. Want to make a basketball look like a basketball—and feel like one, too? Or create the look and feel of tile, leather, or grass? Texturing is a great way to make images come to life.

4. Laminate it! There is a variety of laminating techniques that create stunning special effects. Lamination can create costly looks without the need for specialty tools or dies. Whether it’s faux holography or faux embossing, we can make it happen.

5. Go vertical. Are you looking for wall graphics or in-store décor? Consider wrapping your printed projects around a frame to add dimension to an otherwise flat space. Or go “grand,” with a whole wall covering. Using today’s wide-format printing technology, you can print wall-sized graphics to transform the space.

Sometimes you need to go beyond simply printing great designs. We have a whole toolbox that you can choose from when you do. All you have to do is ask.