5 Reasons Print is Still a Thriving Industry
Online media is currently all the rage, but the printed piece is still a time-tested form of media and will be around for a long time.
Here are our top 5 reasons print is here to stay.
Interaction. When the brain takes in information through paper or print, it is more likely to have a longer-lasting impact on the viewer because of the physical interaction with the media. For example, if someone sees an ad on Instagram or Facebook, they are more likely to scroll, swipe past it and forget. When someone encounters a physical billboard or pamphlet, they think about it longer and have a higher likelihood of interaction.
Credibility. Multiple studies show that the average person finds print advertisements more trustworthy than any online or radio ad. In a side poll of this same experiment done by "Marketing Sherpa," a magazine or newspaper ad will add credibility to your business or advertisement. At the same time, a pop-up online is likely to turn customers away.
Longevity. Print ads will always last longer. Online ads only run for as long as you pay for them to be up. With print, you can be creative with where you want your advertisement to be. With a one-time purchase of a printed piece, you can keep them up where you want as long as you need them there.
Flexibility. There are many ways to deliver a print or physical advertisement. Online ads are much more likely to be scrolled by or forgot. Print can deliver a message in multiple ways, such as magazines, newspapers, posters, direct mail, and brochures.
Target-ability. Print is a perfect way to take advantage of new ways of creating target markets and viewership. Unwanted advertisements, deals, and scams flood most email inboxes. Online ads are often perceived as invasive, making print so much more credible. Imagine you were starting something like a baseball camp. A mass email would be less likely to spark interest than a sign or poster at a local gym or school.