USPS's Informed Delivery Service
USPS’s Informed Delivery Service
Informed Delivery is a free and optional notification feature that gives residential and eligible PO Box™ consumers the ability to digitally preview their letter-sized mail and manage their packages scheduled to arrive soon. Informed Delivery benefits the entire household by allowing users to view what is coming to their mailbox whenever, wherever – even while traveling – on a computer, tablet, or mobile device.
Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
If a mailer participates in Informed Delivery, supplemental content, referred to as interactive campaigns, will be shown. Interactive campaigns include custom images and a URL that directs the user to a digital experience.
Five Reasons to use USPS’s Informed Delivery Service
Informed Delivery consumers continue to be highly engaged, with 32% of users clicking a campaign link.
Mailers experienced a 68% average open across all campaigns over the last year.
Mailers experienced a 1.3% average click-through rate across all campaigns over the last year
Informed Delivery creates multiple impressions, reaching customers through the mail piece and digitally.
Results are trackable.
For more information, visit
https://www.usps.com/business/pdf/informed-delivery-overview.pdf