5 Tips To Improve Your Printed Catalog

5 tips for creating or improving your printed catalog

Websites, social media, and digital marketing are important, but printed collateral is important too! There is something about a printed piece that allows interaction with your brand in a physical way. In some cases, print marketing materials are considered more important than digital elements because some people don’t rely on the internet a lot for their everyday lives. Printed materials serve as their introduction to your business.

You may wonder how to stand out with a medium that has existed for over a century. The good news is that you don’t have to reinvent the print marketing wheel. Instead, you can put an original spin on what’s already been done.

Here are my 5 tips for creating or improving your printed catalog:

1. Guide the eyes. The layout is important. You want a catalog to be as fast and exciting as it can be, to keep the reader engaged. Having a flow to the catalog will make the reader look at it in the order you want them to.

2. Feature your best selling products. Best selling products are likely to sell more. Featuring them may entice the reader to buy more products.

3. Market the catalog properly. Send to existing customers through email or regular mail. Include a catalog with every purchase. Display your catalog in stores your target audiences will be interested in.

4. Use Physical links. Qr codes allow the reader to easily scan the catalog and find what you are advertising in the catalog. Use links someone can type into their phone, "jonsmith123.com."

5. Pick the most applicable printer. Pick the printer that will both display quality to the reader, and cut costs. Looking too cheap OR too expensive can be bad. The trick is to find the correct balance of quality and cost.

When we work with clients to print a catalog, we help design the piece using the most effective design, layouts, fonts, choice of paper options, and images to obtain the most impact.

Contact us and ask how we can help with all of your printing and advertising needs!